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Warm Editorial

a printed essay that happens to be a website

Cream paper, ink-dark serif headlines and long measured columns. Built for reading, with a rust accent used sparingly for links and pull quotes.

lighteditorialserifblogwarmcontent v1.0.0 CC-BY-4.0

Install

npx styles-md add warm-editorial

Palette

bg #fbf8f3
surface #ffffff
fg #211d18
muted #6b6259
accent #b4451f
accent-fg #fffaf3
border #d5c8b5
success #4a7c3f
danger #b02f2f

Type

19px base · 1.333 ratio · weight 400/600. Fonts are not bundled — specimens fall back to what you have installed.

4xl · 79.97px

The quick brown fox jumps

3xl · 59.99px

The quick brown fox jumps

2xl · 45px

The quick brown fox jumps

xl · 33.76px

The quick brown fox jumps

lg · 25.33px

The quick brown fox jumps

base · 19px

The quick brown fox jumps

sm · 14.25px

The quick brown fox jumps

xs · 10.69px

The quick brown fox jumps

Shape, space & motion

stroke
1px
radius
2px · 4px · 6px
spacing unit
4px
gutter
32px
section gap
112px
max width
680px
motion
200ms cubic-bezier(0.33, 1, 0.68, 1)
Download

Warm Editorial

For words first. The layout gets out of the way and the reading column stays narrow enough that nobody loses their line.

Principles

  • The measure is 680px and does not stretch. Wide text is unreadable text.
  • Headings use the display serif; everything functional uses the sans.
  • Line height is 1.7 for body copy. This is not negotiable in a reading style.
  • Accent appears on links, pull quotes and nothing else.
  • Paper is warm, never white. Pure white pages read as unfinished here.

Typography

A 1.333 ratio on a 19px base makes a dramatic ramp — that contrast is the point. Body copy sits at base, headings jump hard, and there is no intermediate step to soften it. Set links in accent with a 1px underline offset 3px, never with a colour change alone.

Colour

Two paper tones, bg for the page and surface for cards or code blocks. border is a hairline rule the colour of aged paper edge, used for separators far more often than for boxes.

Components

  • Link: accent colour, 1px underline, 3px offset, thickens on hover.
  • Button (primary): accent fill, accentFg label, radius-md, 12px/20px padding.
  • Pull quote: text-2xl display serif, no quote marks, 3px accent left rule, 24px inset.
  • Card: surface fill, 1px border, radius-lg, 28px padding, no shadow.
  • Rule: 1px border, full measure width, 48px of space above and below.
  • Figure caption: text-sm sans at muted, 8px under the image, left aligned.
  • Code block: surface fill, 1px border, radius-md, mono at text-sm, 20px padding.
  • Byline: text-sm sans at muted, above the headline, letter-spaced 0.06em uppercase.

Do / Don’t

  • Do let sections breathe at 112px. Editorial pacing is mostly whitespace.
  • Do use the sans for UI chrome — nav, buttons, captions, metadata.
  • Do keep images full-measure or full-bleed, never floated beside text.
  • Don’t justify text. Ragged right is correct on screen.
  • Don’t set body copy below 19px; this style has no small mode.
  • Don’t add drop shadows. Paper does not float.
  • Don’t use the display serif for anything under text-lg.
  • Don’t introduce a second accent. One warm colour is the entire palette story.

When to use

Essays, documentation with personality, magazines, newsletters, personal sites. Wrong for dense dashboards or anything with tables.